Crowne Plaza Le Palace – Brussels, Belgium
Client
Crowne Plaza Le Palace is a luxurious 4-star hotel set in a prime location in the centre of Brussels. Local tourist attractions such as Center for the Belgian Comic Strip (Centre Belge de la Bande Desinee), Rue Neuve and Cathedrale St. Michel are not far from the hotel. Also easily within reach are Metro Station, Brussels Park (Parc de Brussels) and Saint-Josse-ten-Noode.
The hotel offers 354 comfortable and well-equipped, air-conditioned guestrooms. Room facilities include climate control, coffee/tea maker, in-room safe, multi-line phone and voice mail.
Le Palace has a restaurant, bar/lounge, breakfast room and room service. The hotel boasts a 24-hour front desk service. Hotel guests will appreciate the welcoming services of the multilingual staff.
Our Task
Marion Flipse & Partners participated actively to the repositioning of Crowne Plaza Le Palace in 2000-2001, including the meeting and restaurant concept and product development.
Because the collaboration was so successful both parties decided to continue working together and Marion Flipse & Partners still takes care of all the Public and Press Relations for the property and provides strategic Marketing and Communication advise.
Skills Involved
- Concept & Product Development (Opening)
- Copywriting
- Photography
- Press Relations
- Public Relations
- Strategic Marketing & Communication
