SMETS Premium Store

Client

The Luxembourger multibrand store SMETS, the fashion temple of Brussels, is situated on the Chaussée de Louvain. Its 3800 m² mixes fashion, design and contemporary art.

A lot of brands are present: 80 brands of prêt-à-porter for women, 20 for men, jewels, shoes, accessories, design and a beauty corner.

BOWERY offers a contemporary look of French Cuisine and is the prefect stop-over for a fashionable lunch or dinner.

Our Task

Marion Flipse & Partners positioned and advertised SMETS Premium Store as an event venue in the MICE Market in Brussels. We created a factsheet and mailings that were targeted to the right audience.

Additionally Marion Flipse & Partners takes care of the Public & Press Relations for Bowery restaurant, S-Bar and Smets.

Skills Involved

  • Mailings
  • Positioning as Event-Venue
  • Press Relations